McAtlas: A Global Guide to the Golden Arches

From photographer and writer Gary He, McAtlas is a visual social anthropology of the world’s largest and most popular restaurant.

Over the past half-century, McDonald’s has risen to the top of the global food chain by localizing its menu and adapting its locations — all while serving as a symbol of Americana and modernity. McAtlas takes readers on a journey through the McWorld — the first-ever independent catalog of the iconic chain’s regional modifications, revealing how it tailored itself to local tastes to survive and thrive.

Featuring photos, historical context, and addresses of iconic McDonald’s locations across six continents with 100+ regional dishes and special sections on local McFlurry flavors, the Big Mac Index, and legendary discontinued menu items.

With over 200 photographs of localized meals and restaurants — from France’s McBaguette and the Philippines’ McSpaghetti to Egypt’s McFalafel and Japan’s Teriyaki McBurger — McAtlas captures the fascinating intersection of fast food and culture.