Phở 100

Restaurants that serve pho often lean into names with numbers: Pho 54, Pho 68, Pho 75, Pho 79. Some choose their numbers out of convenience, displaying the digits of an address or nearby road. Others draw inspiration from a personal connection, a historically meaningful year, or superstitions about luck. Phở 100 documents these restaurants numbered 1 through 100 with all images sourced from Google Maps Street View.
 
Paperback with gold foil print
Edition of 100
Editor: Alex Cheung
Year: 2025
Size: 127 x 178 mm
Pages: 108