Shukyu Magazine: The Design Story of J. League

To mark the 30th anniversary of the J.League, SHUKYU presents THE DESIGN STORY OF J.LEAGUE—a special book that explores the league’s legacy through the lens of design.

Since its debut on May 15, 1993, the J.League has transformed Japanese football. Founded on the principles of elevating the sport, enriching the nation’s sports culture, and fostering international friendship, the league began with just 10 clubs and has grown to a network of 60, becoming a major force in shaping not just football, but wider cultural and community life in Japan.

This book dives into the visual and cultural identity of the J.League, covering logos, emblems, kits, mascots, merchandise, and advertising. It features rare archival materials and in-depth interviews with key figures from both the early days and the present, offering a fresh perspective on the league’s evolution

Size: 210×297mm (A4)
Page: 180
Language: Japanese, English (partially)
Author: SHUKYU+Gottingham
ISBN: 978-4-9912382–2-2