Movie Card Collection Archive 2

A unique archive of Korean movie culture, Movie Card Battle Collection 2 showcases 473 original movie cards from 1981 to 1988. These palm-sized cards—also known as “movie calendars”—were a major form of film promotion in Korea from the 1970s to the 1990s, featuring movie posters on the front and calendars, subway maps, or study schedules on the back.

Distributed widely on the streets and in front of schools, movie cards served not just as advertising tools but as cultural snapshots of their time. This second volume in the Movie Card Battle Collection series follows Volume 1 (1957–1980), and captures the golden era of single-screen theaters, the explosive popularity of Hong Kong cinema, and the rise of genre films—from local erotic dramas to Hollywood sci-fi blockbusters.

From re-release prints to regional theater exclusives, this collection offers a rare glimpse into the vibrant world of 1980s Korean film promotion. A valuable resource for collectors, designers, and anyone interested in analog ephemera or cinema history.

Softcover with plastic dust jacket.

Year: 2019
Publisher: Propaganda Cinemagraphics
Size: 110mm x 150mm
Pages: 1004
ISBN: 979-11-964907-3-7